Founding GTM — Cardinal

  • San Francisco, California, United States
  • Full-Time
  • On-Site
  • 120,000-150,000 USD / Year
Apply now Refer
Job Description:

Founding GTM — Cardinal

Location: San Francisco, CA (Onsite, 5 days/week)
Compensation: $120,000 – $150,000 base | $200,000 – $280,000 OTE + equity

About Cardinal

Cardinal is an early-stage AI company redefining how outbound is executed. Their AI platform identifies high-intent prospects, monitors behavioral signals, and generates personalized outreach across email and LinkedIn — combining outbound execution, enrichment, and workflow orchestration into one system. $1M ARR in under 3 months, 50+ high-growth startup customers, and backed by Y Combinator.

This is a founding GTM role — not a traditional sales position. You are directly responsible for how fast the company grows.

What You'll Own

  • Run end-to-end sales from first touch through close for smaller startups; support enterprise deals alongside founders
  • Own a book of up to 100 customers with high-touch engagement — driving retention and expansion through hands-on execution
  • Launch and optimize outbound campaigns across email and LinkedIn; develop highly customized outreach strategies per customer
  • Turn successful outbound campaigns into repeatable systems and scalable playbooks
  • Act as the voice of the customer internally — provide direct feedback to shape product direction

Sales Context

  • Minimum contract size: $3,000/month
  • Average book size: up to 100 customers per rep (~$4M–$5M ARR per rep)
  • Sales cycle: often one-call close for smaller startups
  • Travel: minimal — primarily remote interactions with occasional in-person in SF

Requirements

  • 1–2 years experience in sales, GTM, partnerships, or community roles at a fast-moving startup
  • Experience running outbound campaigns directly and understanding what high-quality outbound looks like
  • High agency — ability to operate without a defined playbook
  • Comfort working directly with customers in a hands-on capacity
  • Strong sales mindset focused on winning and driving outcomes
  • Based in or willing to relocate to San Francisco for full onsite work
  • US work authorization required

Bonus Points For

  • Former founder or early employee at a startup
  • Experience building outbound systems or repeatable GTM processes
  • Strong familiarity with sales tools and automation platforms
  • Interest or experience in AI-driven sales tools and infrastructure

This Role Is NOT For

  • Candidates with only inbound or SDR experience without full-cycle ownership
  • Those who require structured playbooks to operate
  • Pure closing backgrounds without interest in customer success or execution

Logistics

  • Role is onsite in San Francisco, 5 days per week — please only apply if you can commit to this
  • US work authorization required

Shortlisted candidates will be contacted by David Joseph & Co., the recruiting partner managing this search on behalf of Cardinal.